We got tired of paying astronomical prices for sub-par wines. Just because you live outside of Wine Country, shouldnt mean your choices should only be whatever the huge conglomerate wine corporations want to sell you. We gathered together California's finest boutique wineries, offered to represent them on the internet, and now we're an ecommerce direct-to-consumer internet wine store. All the bells and whistles.. and we got them to pay for the shipping.

If you're buying the corporate conglomerate mashed wines, then it's our goal to convert you. If you know what you're looking for, and know the difference, then we have just what you need. Once you start tasting the difference of a California Boutique Wine, we're fairly confident you'll be coming back for more. All our producers make wine they can be proud of, if they dont like the way a particular wine is shaping up.. they sell it off to the people who bottle the wines you're probably drinking now.

If popping into the wine shop and overpaying for a "smorgashboard in a bottle" makes you happy, then knock yourself out. But if you'd prefer to have handcrafted wines produced by actual people delivered to your door for the exact same price.. then you've come to the right place.